NY Now is one of the largest homeware show in the United States and takes place twice a year in New York. From 2007 to 2013 Raffaele Iannello was present with an own booth, created in collaboration with his licensee of the time.

In the large space, designed by the designer himself, there were all the products of the RICSB (Raffaele Iannello Creative Soul Brand, now become Raffaele Iannello Originals) collection including those of the Voodoo /The Ex line and of the Five Finger Fillet line.